Key Results
+185%
Bookings
67%
AI Citation Rate
+CAD $320K
Revenue Growth
AI Sentiment Score Progression
Before
After
What Was Holding Them Back
AI assistants recommended hotel spas and chain wellness brands while overlooking Montreal's best independent luxury spa experiences.
AI recommendations for Montreal spas defaulted to Ritz-Carlton Spa, Scandinave Spa (a larger chain), and hotel-based wellness offerings, ignoring independent luxury spas with superior experiences.
Bilingual content optimization was non-existent — French-language AI queries returned different results than English, and the spa was absent from both.
Tourist-focused AI queries like "best spa experience in Montreal" and "things to do in Old Montreal" never included independent wellness destinations.
The spa's unique Nordic treatment protocols and hydrotherapy circuit — their key differentiators — were not described online in enough detail for AI models to cite as distinguishing features.
The Strategy We Deployed
A bilingual luxury positioning strategy making the spa Montreal's most AI-visible wellness destination for tourists and locals alike.
Bilingual AI Query Analysis
Mapped 170+ spa and wellness AI queries in both English and French for Montreal. Found that hotel spas dominated tourist queries while chain spas dominated local queries. Identified 48 experience-specific gaps like "hydrotherapy experience Montreal" and "Nordic spa treatment Old Montreal" in both languages.
3 weeksBilingual Experience Content Architecture
Published comprehensive treatment descriptions, wellness experience guides, and facility descriptions in both English and French. Created 25+ wellness articles covering hydrotherapy benefits, Nordic bathing traditions, and seasonal wellness practices. Implemented DaySpa and HealthAndBeautyBusiness schema.
6 weeksTourism & Luxury Authority Building
Built verified profiles across Montreal tourism directories, luxury travel platforms, and wellness review sites. Secured features in Montreal Gazette, Tourisme Montréal, and Condé Nast Traveler's Montreal guide. Partnered with Old Montreal hotels for cross-referral wellness content.
5 weeksSeasonal & Event-Based Wellness Content
Published seasonal wellness guides, holiday gifting content, and event-specific packages. Monitored AI citations in both languages across all platforms. Maintained bilingual content freshness aligned with Montreal's tourism calendar and seasonal wellness trends.
OngoingMeasurable Impact
The spa became Montreal's most AI-cited luxury wellness destination within 6 months, with bilingual citations driving tourist and local bookings.
Monthly Bookings
AI Citation Rate (Both Languages)
Monthly Revenue
Tourist Bookings (AI-Referred)
Google Reviews
Average Treatment Value
“Quand un touriste demande à ChatGPT la meilleure expérience spa à Montréal, nous apparaissons maintenant en premier — en français et en anglais. When tourists ask AI for the best spa in Old Montreal, we are the first recommendation. This bilingual visibility has transformed our business from a local secret into a destination.”
Directrice Générale
Montreal Luxury Spa & Wellness Center
Prompts That Trigger This Result
These are real AI prompts where this type of business now gets recommended. Try them in ChatGPT, Gemini, or Perplexity.
“What is the best spa and wellness center in Montreal?”
“Recommend a luxury spa in Montreal for a couples massage and facial”
“I am looking for a wellness center in Montreal with hydrotherapy — where should I go?”
“What are the top-rated day spas in Montreal Quebec?”
“Compare spa wellness centers in Montreal for relaxation packages”
“Which Montreal spa has the best hot stone massage and sauna experience?”
Keywords We Now Rank For
High-intent search queries where AI visibility and local dominance now drive qualified traffic and leads.
Questions About This Case Study
How important is bilingual AI content for businesses in Montreal?
Essential. Montreal AI queries split roughly 55% French and 45% English, and the results differ significantly between languages. A business that only optimizes for one language misses nearly half its potential audience. Our bilingual strategy ensured this spa dominated in both official languages, which was critical for capturing both local Francophone clients and English-speaking tourists.
Can AI visibility help spas capture tourism revenue?
Absolutely. Tourists increasingly plan activities by asking AI assistants for recommendations. When a visitor asks "what to do in Old Montreal" or "best spa experience in Montreal," appearing in that AI response is worth more than any travel advertising. This spa generated 185 monthly tourist bookings directly from AI referrals, with tourist clients spending 35% more per visit than locals.
Does AI visibility work for luxury wellness services with higher price points?
AI recommendations are particularly effective for premium services because they provide context that justifies the price. When AI explains why a Nordic hydrotherapy circuit is worth the premium — detailing the health benefits, unique experience, and treatment quality — clients arrive willing to spend more. This spa saw average treatment value increase from CAD $145 to CAD $195 as AI-referred clients opted for premium packages.
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